Start with a clear goal for the offer
Before choosing a discount, free product or extra miles, decide what you want to achieve: a first visit, a returning customer or more orders during a quiet period. The goal determines the offer and when to measure its effect.
With AladdinMiles, you can connect rewards to customers' interest in travel and getting more from purchases. Whether miles suit your store depends on its audience and how you present the offer.
Compare actual costs on an equal budget
A useful comparison starts with an amount you can allocate to the campaign. Calculate what a discount or free product actually costs you, then compare the miles you could give within that same budget.
Distinguish a product's cost to the store from its advertised customer price, and the sales commission from the extra incentive's cost. Combining these without separating them may give a misleading impression of the offer's profitability.
Understand what your customer values
Some customers prefer immediate savings; others want a reward that brings a trip closer. The choice need not be the same for every person or occasion.
Ask your customers, review their response to previous offers and provide an understandable incentive. A clear statement of the miles and their conditions is stronger than a general promise customers cannot interpret.
Give the campaign a timeframe and a measure
Set the campaign period and known costs before starting. Miles-boosting tools, depending on what is available for your business, can target incentives to particular periods and help review their effect.
Monitor completed orders, reward costs, net return and customers returning after the campaign. More visits alone do not prove higher profits. Season, day and other offers also affect comparisons.
Maintain a relationship that respects the customer
Good communication starts with understanding customers' interests and offering a clear choice. A store can invite previous customers through the platform without revealing their personal data, according to the service's tools.
The goal is to give customers a reason they enjoy to choose you and return. Start with a focused experiment, learn from its results and expand what proves worthwhile for your business.
References and service details
Source: the AladdinMiles service guide. Refer to the linked page and order details in the app when using the service.
Learn about rewards on the same budgetOfficial terms and conditionsServices and offers may change. Figures and terms relate to the article’s last update date.
